At  Mendoza Holidays sustainable and responsible have always been parts of our vocabulary. In our early days, those key words had yet to be irrevocably linked with tourism. We realized from the start that making a connection to the places we visited was a vital part of the sage message we wanted our tours to carry.

Today, more than ever, we're utterly convinced of the incredible importance of travel. It's only through travelling, through meeting people that we begin to understand that we're all sharing this world. We are all coming along for the ride, despite the barriers which governments, religions and economic and political beliefs often seem to build up between us.

So how do we make that ride not just a quick fairground twirl, but something that we can enjoy for our travelling lives and pass on to our children and future generations? By changing our travel habits and thinking differently about how, where and why we travel. 'Responsible travel' means assessing our impact on the environment and local cultures and economies - and acting to make that impact as positive as possible.

Responsible tourism has incredible potential to have a positive impact on some of our most pressing global issues: peace and poverty, not to mention the influence it can have on biodiversity conservation. Responsible tourism is at the core of our business and in everything we do, from choosing which holidays should feature on the site to recycling in our office.

By 2020 it's estimated that 1.5 billion people will be travelling each year. It's not hard to understand how each one of us needs to consider our personal contribution (as Mendoza Holidays does) to sustaining the natural and cultural wonders of our planet so that future generations can enjoy the same life-changing adventures we have shared.

Today there's no way of avoiding the importance of travelling responsibly. With the information on this website and in our books, we hope to inspire you to try a new, far more rewarding, way of travelling.

Mendoza Holidays Wine Tours has once again received an International ¨Best of Wine Tourism Award¨ (2009/2010/2011/2012) thanks to the exceptional and memorable wine tourism experience offered to clients. Great Wine Capitals Global Network. www.greatwinecapitals.com

rk.